Valve trademarked the name 'Dota 2' in 2012, even though Defense of the Ancients was a Warcraft mod. That means that not only can it distribute your map until the end of time, it can theoretically prevent you from distributing it yourself, or from reusing any of the original work you put into it, whether that's for a mod for another game, a standalone game, or anything else. What makes Blizzard's EULA different is that it is claiming exclusive ownership of your work. You're sharing the rights to the work, in other words. The company you gave a non-exclusive license to can also do those things.
You can license them to someone else, or sell them on a shirt. "Non-exclusive" is the important word here: It means that the parts of your mod that are wholly original-your original art, for example-are also yours to do with what you want. You've given Valve a non-exclusive license to everything you've uploaded by agreeing to the Steam Subscriber Agreement. Non-exclusive licensing agreements can be found all over the place, and for the most part, they exist simply so that you can't upload something to Steam Workshop and then claim Valve is infringing on your copyright by hosting it. Not only can Blizzard distribute your map until the end of time, it can theoretically prevent you from distributing it yourself. If you create a mod with the Skyrim Creation Kit and distribute it, for example, you "grant to Bethesda Softworks the irrevocable, perpetual, royalty free, sublicensable right and license under all applicable copyrights and intellectual property rights laws to use, reproduce, modify, adapt, perform, display, distribute and otherwise exploit and/or dispose of" your mod however it sees fit. Legal fine print that gives a publisher a non-exclusive license to distribute mods is common. That's sensible, but if this policy were necessary to protect Blizzard from frivolous lawsuits, you'd expect every other publisher to claim ownership of maps and mods made with their tools. If a character in a World of Warcraft expansion somewhat resembles a custom Warcraft 3 character in your mod, you don't get to claim that your material was stolen and demand payment. This has been Blizzard's policy for years now-it went under the radar when it was applied to StarCraft 2 custom games-and in part, Blizzard is just protecting itself. If you use the software, it says you are giving Blizzard ownership of your "titles, computer code, themes, objects, characters, character names, stories, dialog, catch phrases, locations, concepts, artwork, animations, sounds, musical compositions, audio-visual effects, methods of operation, moral rights," and anything else you might create. The Warcraft 3 Art Tools EULA gets grotesquely specific.
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